"Not washing them for 6 months and dragging them behind cars used to be all part of the breaking-in process. These are for all you denim purists who want to leave a mark — every crease, tiny hole, paint splatter, and fray will be your very own. Crafted from raw denim — untreated and unwashed — for the purist denim color. You break these jeans in by wearing them, not washing them. As you wear your jeans, they become a second skin, perfectly fitted to your body and how you move. Over time, they develop unique wear marks and subtle color variations, gaining character and attitude with every wear…"
Levi’s website on their 501 Shrink-to-Fit jeans. It applies to all raw denim though.
(via tumblingthomas)
(via selvedgelove)
Saw a boy doing everything right with a really nice cuff, but then I realized it wasn’t selvedge.
lol
